Simonds Farsons Cisk plc is proud toannounce its support of ultra-endurance athlete and clean seas activist NeilAgius in his re-attempt at a world record swim, through its brand Cisk 0.0Alcohol-Free Lager.
Announced last July, the challenge isexpected to be held in the second half of September and will see Agius swim theopen-sea route along the coastal waters of the entire Maltese archipelago,covering approximately 160km.
The gruelling challenge is expected totake three days and will require an estimated 175,000 strokes.
If successful, Agius will break thecurrent world record for the longest non-stop, unassisted, current neutral seaswim, which he himself holds.
Ms Susan Weenink Camilleri, Head ofSales & Marketing at Simonds Farsons Cisk plc, said of this partnership, “Neilis inspirational both as a sportsperson and also as an ambassador of ouroceans. His world record attempts have always captured the public’s heart andimagination as well as ours. Through this sponsorship we are supporting his environmentalefforts and his significant work with Wave of Change, a movement of peopletaking action to bring about change by raising awareness on the impact of dailydecisions and inspiring choices that are driven by sustainability andcompassion. This partnership is a natural fit for our brand Cisk 0.0 and wewish Neil the very best of luck in this next challenge.”
Cisk 0.0 Alcohol-Free Lager is brewed,marketed and distributed by Simonds Farsons Cisk plc. It is brewed using thesame traditional and natural ingredients as the original Cisk Lager. The beeris fermented and matured before all the alcohol is then removed through agentle process specifically designed to remove the alcohol from the beer whilstretaining the flavour, resulting in those refreshing fruity notes and a softmalty finish that are synonymous with the Cisk brand. Launched in 2022, Cisk0.0 is the latest addition to the Cisk brand portfolio that also includes CiskLager, Cisk Excel Low Carb Lager, Cisk Pilsner, Cisk Premium Lager, Cisk StrongLager and the fruit-flavoured range, Cisk Chill.
